Karri Lajeunesse

Joined: February 25, 2026
Articles: 2

Nonprofit Management

Smart Testing: How to Strengthen Fundraising Without Risking Revenue

A 0.3% lift might feel exciting—but if it isn’t statistically significant, it’s just wishful thinking dressed up as data In fundraising, testing is often described as a best practice. In reality, it is a discipline; one that requires planning, patience…

Karri Lajeunesse
March 25, 2026

Nonprofit Management, Pro-tips

Do You Know Your Vital Signs? Why Metrics Matter More Than Ever

Fundraising metrics are most powerful when read together, over time, and used to guide strategic decisions. In healthcare, vital signs tell us whether a patient is stable, improving or in crisis. In fundraising, metrics serve the same purpose. They reveal…

Karri Lajeunesse
February 23, 2026