BOOK EXCERPT |How Emotional Marketing Can Save the World
Retro is a theme that brands can incorporate into their marketing strategies.
Nick Thomas
BOOK EXCERPT |How Emotional Marketing Can Save the World: Sadness
Research suggests that sadness can help people improve attention, reduce judgmental bias, and promote generosity.
BOOK EXCERPT |How Emotional Marketing Can Save the World
Although fundraising is essentially about laying bare the world's woes and inadequacies, it's important for a charity to keep a warm, contented glow going among their supporter base.