Ligia Peña

Joined: April 29, 2026
Articles: 2

Donor Engagement, Planned Giving

Gen X: The Forgotten Generation Needs Your Attention Now

If you don’t cultivate Gen X, you’re quietly building an income cliff as Baby Boomer estates taper Let’s start with an uncomfortable question: Why are so many legacy programs still treating Gen X as a “future audience”? Gen X (born…

Ligia Peña
May 20, 2026

Donor Engagement, Pro-tips

Are Your Donors Dropping Hints? Can You Recognize Them?

The category title "Donor Engagement" on a blue background with a watermarked graphic pattern.

Filtering your donor file one criterion at a time will miss people At the Canadian Association of Gift Planners (CAGP) 2026 conference, we presented a session that challenged a deceptively simple idea: your donors are already telling you they’re interested…

Sigrid Penner and Ligia Peña
April 29, 2026