LEGACY GIVING | What Emails Do You Remember?
A "Will-making month" fails compared to regular nudges.
Richard Radcliffe
LEGACY FUNDRAISING | Thank You and Hello
Research with lawyers, next of kin, executors, pledgers and enquirers indicate many legacy communications are assumptive.
LEGACY GIVING | The Hare and the Tortoise
Do you realize the impact legacies can have on salaries to fund your services and enhance staff happiness and loyalty?
FOCUS GROUPS | Will You Marry Me?
Conversations with 35,000 supporters have resulted in their interest in legacy giving, which is why so many end up as pledgers.
LEGACY GIVING | The Obsession with Free Wills
Every donor asks—what will the impact of MY legacy be?
LEGACY FUNDRAISING | How Not to Build Relationships
A chance encounter with a rude fundraiser reminds Richard Radcliffe about the vital importance of first impressions and good communication skills.
FOCUS GROUPS | Will You Marry Me?
Conversations with 35,000 supporters have resulted in their interest in legacy giving, which is why so many end up as pledgers.
DONOR COMMUNICATION | Can you Repeat That Please?
Are you excluding your best prospects all for the sake of design?
LEGACY GIVING | The Obsession with Free Wills
Every donor asks—what will the impact of MY legacy be?
LEGACY FUNDRAISING | Exhaustion and short termism: The Impact of Covid on Legacy Fundraising
The "future generations" phrase lies at the heart of the "Board barrier" when it comes to legacy fundraising. Income from legacies will only impact fullyafterthe Board members have retired or died.