A great legacy program relies on meeting the mindsets of those you are targeting now You, we, I … have a dilemma. When targeting “best legacy prospects,” is it best to analyze past legators or current ones? The dead versus…
A "Will-making month" fails compared to regular nudges.
Research with lawyers, next of kin, executors, pledgers and enquirers indicate many legacy communications are assumptive.
Do you realize the impact legacies can have on salaries to fund your services and enhance staff happiness and loyalty?
Conversations with 35,000 supporters have resulted in their interest in legacy giving, which is why so many end up as pledgers.
Every donor asks—what will the impact of MY legacy be?
A chance encounter with a rude fundraiser reminds Richard Radcliffe about the vital importance of first impressions and good communication skills.
Conversations with 35,000 supporters have resulted in their interest in legacy giving, which is why so many end up as pledgers.
Are you excluding your best prospects all for the sake of design?
Every donor asks—what will the impact of MY legacy be?