Research conducted by the respected Russell James, Ph.D. shows that most realized bequests to charities (i.e. bequests that actually land in your charity’s bank account) are made in the final years before death. Even more damning is the determination that by the ten-year mark, more than 30 percent…
Fear-based decisions driven by emotion, not data, could be harmingyour charity I’m noticing a trend in nonprofits that causes them to shrink, or even close their doors. It’s a freeze response to change. As soon as anything unexpected happens—a staff…
Traditional “donor cycles” are failing planned giving programs If you ever attended a fundraising course or major gift webinar, you probably know what I’m talking about—the constant cycle of qualifying, cultivating, asking, and stewarding. The circle is a continuous loop,…