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The Team/Contact Us

Founder Jim Hilborn produced his first newsletter, a weekly report on the Canadian chemical industry, in 1969, and just can't seem to get newslettering out of his system. He launched Canadian FundRaiser, the predecessor to today's Hilborn Charity eNEWS, in1990, and swears that he's going to keep at this one until it's perfect.


Ann Rosenfield, MBA, CFRE is an award-winning professional who has been helping donors, volunteers, Boards, and neighbours make good decisions about charity for over 20 years. She has worked as Executive Director of small charity and has also worked in a large, national nonprofit with a staff of 1,000. Her professional volunteer leadership service includes over 8 years with Imagine Canada and over 20 years with the Association of Fundraising Professionals. In her spare time, she serves as Board Secretary of Rainbow Railroad and is a roll up the sleeves volunteer with several local charities including Not Far From The Tree.

For the past 15 years, Chris Horne has focused his corporate sector marketing experience exclusively on the Canadian not-for-profit sector. He has successfully organized, monitored and raised funds for a wide range of diverse charities in the Education, Health Care, Museums, Performing Arts and Social Service Agency sectors. As Marketing Director at The Hilborn Group, Chris develops and expands Hilborn’s client base in a format that allows organizations to deliver individualized messages to the Canadian charitable sector.


Sonya Swiridjuk, CFRE, got her start in fundraising with her youth bowling league in Winnipeg, convincing her dad to make a “major gift investment” and buy her lot of chocolate after most of it had already been eaten. Today, Sonya’s fundraising activities and writing convince people to invest in causes to create change. Her experience spans 29 years of working in and for charities of all sizes, being on faculty for the Humber College Fundraising Management Program, plus a range of senior volunteer roles with the AFP Greater Toronto Chapter, the Resource Alliance for the International Fundraising Congress, and CFRE International. She still can’t resist boxes of chocolate sold for clubs and schools.

By far the most organized of this crew is Mary Singleton, our Client Services Director. Mary manages our Civil Sector Press Bookroom and our eNews distribution and advertising. She is the Program Manager for our Nonprofit Employer of Choice Award and also organizes our meetings and professional development events. Last but not least, Mary is our Chief cat-herder.

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