Emotional marketing can provide your rocket fuel for success – and the supply of combustible elements to fire up your audience is almost inexhaustible.
Take a deep breath and let go of any preconceived notions that we need to be well-versed in tax planning, estate law, or financial vehicles to talk about legacy giving.
Emotional marketing can provide your rocket fuel for success – and the supply of combustible elements to fire up your audience is almost inexhaustible.
When your donor leaves a gift in their Will to your charity, they are actually leaving three final gifts.
Generosity is a learned trait. It doesn’t just happen.
Do you leave every conference you attend saying, “That was worthwhile and a great investment?”
Take a deep breath and let go of any preconceived notions that we need to be well-versed in tax planning, estate law, or financial vehicles to talk about legacy giving.