These tips by Kevin Strickland are taken from a series of articles in the June and July issues of Canadian Fundraising & Philanthropy, the core publication of Hilborn's Premium Leadership Service.
My directors also serve on
other charities' fundraising committees
You may be anxious about sharing the names of your key
supporters with a director whom you know is also raising money for other
organizations. Air your concerns and boundaries up front, Strickland advises.
Most board members don't want to lure your donors to other
organizations. More than that, they want to be as helpful as possible for your
organization. A friendly conversation about the need for mental firewalls as
directors undertake their work for your charity and others will likely be all you
However, you may occasionally know that someone has revealed
sensitive information in the past. That's the one instance, Strickland says,
where you may want to reconsider whether a person's multiple commitments make
him or her wrong for your board.
My directors don't want to
help raise money
You'll always have
a few directors with that attitude. Strickland and many other consultants urge
you to begin by discussing their skills. Do they know how to refer potential
supporters? Do they know what kind of people or businesses are likely targets
for your organization, and why? Do they know how to open the conversation,
cultivate, or speak convincingly about your charity?
If not, it's your
job to give them the skills they need for any fundraising tasks they feel
comfortable taking on.
refuse to participate under any circumstances, it's wise to check their passion
for your organization's mission. If they're truly uninterested in your charity's
work, face the fact that you're not going to be able to motivate them, and
offer them a graceful exit if possible.
they may not even want to make a thank-you call to a donor, they may still be
keen to contribute to other functions. Provided there is a clear role for those
individuals, says Strickland, focus on their strengths and align their unique
abilities with the needs of the organization.
My directors are focused
on our needs rather than donors' desires
In their own business, most directors understand that customer relations are about what customers want to buy, not what vendors want to sell. Ask board members how they create their own business relationships. They'll likely say that they first try to understand their customers' needs, then to fulfill those needs in a way that creates long-term loyalty.
That gives you an opening to explain that your charity has to connect with donors in the same way that they connect with their customers - and they have the skills to help, thanks to their business experience.
Source: Kevin Strickland
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