Artificial Intelligence offers exciting new tools for fundraisers, but popular AI assistants like ChatGPT aren't able to help with specialized fundraising tasks like quality control without careful guidance from an AI expert or prompt engineer. This is changing with new purpose-built AI applications designed specifically for fundraising professionals—requiring no technical knowledge or prompt-writing skills.
Customized AI tools, sometimes called "Agents," can be fine-tuned for specific tasks, allowing fundraisers to immediately apply AI to their specific challenges.
An example is the GoodWriter Fundraising Appeal Evaluator. This free web-based tool does one simple task: it analyzes fundraising appeal copy and provides actionable feedback on strengths and areas for improvement. It also scores the text against seven key fundraising-effectiveness indicators.
The Fundraising Appeal Evaluator looks for well-structured copy that:
Try the Fundraising Appeal Evaluator here:
https://www.goodwriter.org/evaluator
As AI technology continues to advance, we can expect to see more specialized “AI Agents” that address specific fundraising needs – from donor communications to campaign analysis, prospect research, and grant writing. These tools won't replace human creativity and relationship-building but will free fundraisers from repetitive tasks that consume valuable time.
The most effective fundraising organizations will likely adopt a hybrid approach, using specialized AI tools for appropriate tasks while maintaining the human touch that makes philanthropy meaningful. By embracing purpose-built AI applications, fundraisers can focus more energy on building donor relationships.
The future of fundraising isn't about replacing human expertise with artificial intelligence. It's about augmenting human capabilities with tools specifically designed for fundraising success.
George Irish works at the intersection of Artificial Intelligence and fundraising, helping nonprofits navigate the opportunities and challenges of AI. With over three decades of experience, including 20 years leading digital fundraising for Amnesty International, he has delivered innovative fundraising results for charities in Canada, the United States, and internationally. George has been working with AI & ChatGPT since 2020 and builds custom AI-powered solutions for fundraising organizations at FundraisingwithAI.com.
