I daresay the world knows no greater oxymoron than a human being who dedicates their life to serving in the charitable sector.
The people who delight in the "feel good" element of mission-driven work are simultaneously terrified of asking for the money that makes that work possible.
Despite this open secret, "ask" is the nonprofit sector's requisite three letter word. We ask for everything. That's the business we're in.
Given this reality, what makes a person say yes to your ask?
When you put the words together in your head, open your mouth...and ASK. It's crazy, but so many people don't do this. Instead, they come up with reasons to justify never asking, and become anecdotal experts instead.
When you are willing to talk about money. Everyone knows it's a necessity, and they can tell when you're avoiding bringing it up. The subject of money is only uncomfortable if you make it uncomfortable.
When you are personally invested in the mission. Your love for it is palpable. People can feel it when they meet you because you don't just talk about it. You ARE it.
When you get really good at sharing a compelling story. Not a bunch of data and facts and percentages, but a story you own and believe in. A story about change. A story of someone's life or a circumstance being transformed, and how that happened.
When you are connected to them via a personal contact. Someone who knows and respects you reaches out to someone they know, and connects you. A meaningful endorsement of you, the mission, and your work.
When you are direct with the person you're talking to. Not trying to hide your intention with flattery and flowers. No pretense. Instead, a direct communication with a simple request at the end of it. Tell them what you want, and tell them how they can make it happen.
When you listen more than you talk. Listen to what people are saying to you. Hear their communication rather than plowing through your script and making a pitch.
When you remember who they are and what they've already contributed. What are you doing to remember them? So many people give and never again hear from the person who asked. It's old fashioned, and it's the best thing you'll ever do.
When you don't bring desperation into the conversation. If they feel like you're drowning, they know their life preserver is not enough to save you. They don't want their contribution to go down with the ship.
When you demonstrate resourcefulness and responsibility. It tells them how valid your intention is. When they see you delivering on the promise, they want to give.
My fellow nonprofit leaders, lots of people want to say YES to you.
If asking was the only activity you engaged in every day, what would your organization's results look like a year from now?
It's a question worth asking.
Sheree Allison merges the worlds of fundraising, marketing, and leadership combined with an entrepreneurial spirit to train and develop nonprofit leaders who are committed to building a world class organization. Connect and learn more about her "rags to riches" nonprofit success story, her book, and her weekly column at www.shereeallison.com.
Photo by Brett Jordan on Unsplash.
