We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you aren’t engaging in technology for your sponsorship and activation, you will continue to fall behind on profitable ROI.
Technology is a critical element of any successful sponsorship program. Here are some insights for you to consider.
We can take what we used to do manually and use software to deliver on it. Many brands and sponsors are now using software to value assets or proposals effectively and efficiently. This saves time and money and gives you a superior product around asset valuation.
Touchless payment options and access options through bracelets and tags at festivals, events and conferences allow your guests / patrons to purchase products directly by their credit or debit card seamlessly and securely while also providing you with data about who is spending where and how much.
The use of QR codes for sponsors to allow then to quickly allow patrons to land on their product using a QR code to take them to an interactive game or purchase page or such to immediately allow them to interact and engage with you and allow you to also gather data legally and effectively about each person who engages with you. Examples of this can be found at Tapple!
For five years, we have been utilizing big data to provide prospecting success to our clients. This delivers empirical data and irrefutable evidence that a specific company should be investing their dollars with your event or program or organization!
The use of video for everything from demonstrations to proposal presentation to fulfilment reports leverages simple technology. Your video can be narrated or animated, live person or avatars!
The use of augmented reality (AR) to truly engage event attendees, be that at a sport event, a conference, a gala, a walk / run or festival. AR will allow you to connect through a QR code link (no apps or websites needed) to your audience to engage in customized memorable experiences that they will remember and share with others - which deepens the sponsors relationship with the target audience. Some great examples can be found on SOS Charging Stations.
Integrating technology into your sponsorship programs is likely to be a hot topic for 2023!
Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a national sponsorship marketing consulting firm assisting non-profits and charities, member associations, municipalities, facilities, sport organizations, and parks and recreation organizations, to generate new monies for their facilities, programs and events. Brent is also the author of Amazon.ca’s #1 Best seller in the Nonprofit Marketing and Communications category: Reality Check – Straight Talk about Sponsorship Marketing
