With each new year, fundraisers face new challenges and new opportunities that deserve our attention and 2025 is no exception. But we know we can’t do it all, so prioritizing what’s important for our own organizations, teams and donors is key.

We hope that by highlighting some of the fascinating and inspiring insights and shifting mix and demographics in our donor audiences, we can support or even shift your thinking to what’s important now and what’s important to start considering strategically in the near future.

Our goal for this paper is to help you be successful in your fundraising and marketing endeavours and support you as you continue to shape and grow your organization and the sector in new ways, with new ideas and energy.

Topics of discussion include - 

• Building off 2024 trends
• How are donors really feeling in 2025
• The momentum of digital giving
• What’s new with new donors
• Exploring trust and building new approaches
• The big problem and solution
• Most important issue as an indicator for potential
• Favourite charity 2.0: New ways to identify super supporters
• Rethinking legacy as a driver for increased lifetime value

Download: Fundraising Forecast: Adjusting to the New Climate of Giving