If you’ve been in the field of nonprofit fundraising for any length of time, there’s no doubt that you’ve already heard about the importance of donor retention. Just as customer loyalty is the holy grail of business, donor loyalty is the holy grail of fundraising.
Practicing retention fundraising is, quite possibly, the smartest thing you can do for the long-term health and sustainability of your organization.
Your job, as a fundraising professional, is to take your donor on a journey from first gift...to lifetime. In Your Donor Retention Toolkit, you’ll discover why retention is so vital to your organization’s health, how to create the systems that inspire your donor to give again, and how to foster lifetime relationships with your supporters.
Designed to address a pervasive problem in fundraising, this toolkit guides nonprofits through the thought process and actionable steps behind building a donor retention system that works and keeps working year after year.