How can you not be excited about GivingTuesday? This continent-wide celebration of charities, giving, and missions accomplished is back for its second annual appearance on December 2. The GivingTuesday team has tips and tools to help you reach out to donors old and new.
If you’re considering joining the cause marketing bandwagon, it’s helpful to know the basics. Charity professionals share why they’re interested in this growing revenue source and what they hope to find at Canada’s first event bringing charities and corporations together to talk corporate citizenship and cause-focused marketing.
Beware the social enterprise enthusiast who isn’t fully aware of the differences between federal and provincial legislation on social enterprise, nonprofits and charities. David Oyler finds that some promoters don’t even understand the difference between a nonprofit and a registered charity.
Become your organization’s financial superhero with Bill Kennedy’s introduction to accounting language. From accrual to variance, Bill decodes what some of that jargon means, what questions you should ask, and what action you need to take.
We know that Canadians believe charities affect their communities in important ways. So why have reported donations stagnated? Imagine Canada says the answer lies in the Stretch Tax Credit – greater tax incentives for individuals who increase their giving.