It was Henry Rosso who said, "Giving is more a dictate of the heart than a command of the brain." If we believe that to be true, than it also makes sense that major gift fundraising is about knowing people. Brush-up on your "relationship philanthropy" with a practical guide from a Canadian fundraiser.
Maybe the challenge isn't how to engage the Millennials or Generation X as donors. Maybe fundraisers should focus more on building relationships across all generations. Sara Byrnell walks us through some of the challenges and potential benefits of instilling your organization as the charity of choice with multiple generations at once.
Are you taking a "cookie cutter" approach to your foundation proposals? Leslie Weir of The WinnipegFoundation tells you why this won't work, and advises on the best way to pay respect to the uniqueness of each foundation's application process.
To market and solicit legacy gifts effectively, fundraisers need to understand how emotion impacts a donor's decision to make a charitable legacy. In this recent article from Gift Planning in Canada (another Hilborn publication) Simon Trevelyan shares his approach to engaging prospects for your planned giving program.
"Worthy" is kind of an old-fashioned word but in the context of getting money from other people it should resonate. For Ed Sluga and Peter Barrow, being worthy in fundraising means making the giving connection - when an organization fundamentally connects with the hearts and minds of givers so that they passionately believe in what the charity does. In Worthy and Prepared, Sluga and Barrow explain how this basic philosophical concept translates into successful fundraising.
Maybe the challenge isn't how to engage the Millennials or Generation X as donors. Maybe fundraisers should focus more on building relationships across all generations. Sara Byrnell walks us through some of the challenges and potential benefits of instilling your organization as the charity of choice with multiple generations at once.
