Canadian health care giving rises; free mobile support for Giving Tuesday

publication date: Oct 31, 2013
author/source: AHP; CanadaHelps

The Association for Healthcare Philanthropy reports that in 2012, Canadian nonprofit hospitals and health care organizations raised $1.421 billion, a 4.9% increase from 2011’s total of $1.355 billion.

Fiscal year 2012 saw a 4.9% increase in donations over 2011. It was the fourth consecutive year of advances in philanthropic giving to Canadian health care institutions since 2008. During that recession year, health care donations plunged 20% from the previous year’s levels.

Better yet, AHP researchers and staff have verified that the $1.4 billion raised in FY 2012 was the largest amount since AHP began conducting the Report on Giving surveys in Canada, a period of more than 25 years.

The study indicates that major gifts and annual gifts were the largest sources of funds raised in FY 2012 (25.9% and 20.2%, respectively), followed by special events (14.5%), corporate and foundation gifts (14.1%) and planned giving (10.1%). Other gift sources constituted 11.4% of all fundraising activity. In past years, lotteries were a separate category in this survey. Last year, lotteries represented 5.6% of total funds raised.

Major gifts and annual giving continue to grow as the top two sources of overall funds raised, similar to past surveys. Corporate and foundation gifts (a newly listed fundraising activity in this year’s survey) replaced capital campaigns as the fourth most important source of funds raised in FY 2012.

More information from the study is available at

Free mobile campaigns support GivingTuesday

As a Founding Partner of GivingTuesday, the Mobile Giving Foundation Canada (MGFC) is offering the use of a single keyword/short code for free to pre-certified MGFC charities that partner with GivingTuesday. “Our GivingTuesday goal is to mobilize giving back by leveraging the ubiquity of mobile phones,” said Katherine Winchester of MGFC.

The MGFC “Give back for GivingTuesday” text-to-donate campaigns will be active, without any transaction or program maintenance fees for charities, between November 5 and December 31, 2013, so participating charities will have almost two months to engage with new donors and raise funds through text messages.

GivingTuesday is a new Canadian movement for giving and volunteering, taking place each year after Cyber Monday – this year on December 3, 2013.  As the “opening day of the giving season,” it provides an opportunity for charities, companies and individuals to join together to share commitments, rally for favourite causes and think about others.

Interested charities can register for a free GivingTuesday partnership and must be certified with MGFC ($350 one-time fee applies) to activate their free text-to-donate campaign before November 8, 2013.

For more information, contact Katherine Winchester at MGFC.

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