Sponsorship is a very big business in Canada. A recent Canadian Sponsorship Landscape Study estimates that in 2018, sponsors invested over $3 billion in this form of marketing. With so much money in the game, you might think that sponsorship is a clear-cut endeavour. Yet it's not. Every year, many sponsors are disappointed in their investment outcomes. Brent Barootes explains how you can make the most of your sponsorship program.

Jack Bergmans and Marlena McCarthy are encouraging all professional advisors to help their clients realize their dreams: to live comfortably, support their loved ones during life and after they're gone and to help them make caring gifts to support their favourite charitable causes.