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Give a penny, save a penny

publication date: Apr 26, 2012
The Government of Canada and the Royal Canadian Mint will work in collaboration with Imagine Canada to reach out to institutions and charitable organizations who may wish to organize fundraising activities around the elimination of the penny.

The Mint's recent decision to stop producing the penny in the fall of this year could result in substantial revenue for Canadian charities. The Every Penny Counts campaign launched by Toronto City Mission is one example of an early adopter of this unexpected fundraising opportunity. 

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