GivingTuesday gears up for December 3

publication date: Nov 20, 2013

GivingTuesday, now less than two weeks away, is set to help kick off the 2013 giving season on December 3. The founding collaboration of 15 organizations, including GIV3, CanadaHelps and the Association of Fundraising Professionals, says the day “is bringing together a network of generous and creative people who want to remind Canada that we can do more with our wallets than just shop. The collective impact of their donations, voices, volunteer hours, and resources will help increase and enhance giving in places and ways where it is needed most this holiday season.”

Widespread enthusiasm greeted the initiative. More than 550 organizations – local nonprofits, national charities and multinational corporations – have registered and begun mobilizing their communities to make positive change happen.

Creative GivingTuesday actions abound

In Canada, nonprofits, businesses and other organizations are encouraged to register for free partnership – but it’s not just about signing up. GivingTuesday makes it easy for partners to take action, with tips on how to plan their own campaign, a helpful toolkit, logos, videos and other resources.

Here are just a few examples of this year’s partner projects.

Now is the perfect time to get involved. GivingTuesday encourages everyone to create positive change in their communities, in whatever ways are possible for them. Visit to become a partner and receive materials that will help with organizing their campaigns, holiday gift drives, volunteer days, and other activities.

More about GivingTuesday

Coming on the heels of Black Friday and Cyber Monday, GivingTuesday is the perfect antidote to the culture of consumption that seems to take over at this time of year. This new movement encourages everybody to get involved in giving, and helps charities to find creative new ways to raise funds and volunteers.

The message for 2013 is clear: every action counts, every dollar matters, and when these things come together, they make a powerful statement about who we are as a society. This year, GivingTuesday activities are planned in the US (where the movement was born in 2012), Australia, Mexico, Chile, Singapore and Latin America.

GivingTuesday is a movement to celebrate giving and provide incentives to give. It culminates with a global day of giving on December 3. It harnesses the collective power of all participants – charities, businesses, schools, families and individuals – to transform how people think about, talk about and participate in the giving season.

GivingTuesday was started in the US in 2012 by the UN Foundation, the 92nd Street Y and several other charities and companies. To learn more about GivingTuesday participants and activities or to join the celebration of giving, please visit:; Facebook:; Twitter:

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