publication date: Jun 20, 2012
author/source: Sumac Research
Have you started using Instagram yet? If not, you might want
to consider it. It's a great way to connect with the global community and raise
awareness for your cause.
What is Instagram? It's a mobile application available on
all smartphones that allows you to quickly transform your photographs into
works of art. Just take a picture, choose a filter to give the image a new look
and feel, then post it on Instagram's own website, or other social media
websites like Facebook, Twitter or Tumblr.
The pictures that Instagram creates are pretty cool, and
that's probably why the application has taken off like it has. The benefit for
nonprofits, of course, is that these "cool" pictures can be used to build
awareness for your cause. You can share what's going on behind the scenes or on
the ground of your organization's operations. How you use the pictures is up to
you, but creativity pays!
One early adopter, Robin
, used Instagram to live-stream fan photos from a benefit concert it
held in Central Park. The effort was very successful, building a great deal of
for the organization and its mission.
Tips to get you going
- Choose a person at your organization who will be
your official Instagram photographer. Maybe you have an amateur photographer on
your staff, or even someone who likes taking pictures on her phone. That person
can create and maintain your Instagram profile. You can download the app for
any smartphone here.
After you create your profile, start following
and interacting with other users on Instagram. Look for people who might be
interested in your organization, and be sure to keep an eye out for other
nonprofits as well.
Post great pictures from the field, events, or
of the people you serve to hook the interest of your followers. There are lots
creative ways to use Instagram to build awareness if you use your imagination.
Read this story
about a single individual who set out to put a face to homelessness using
Tag your photos with keywords that will attract
the right attention. Like Twitter and blog posts, Instagram allows you to tag
posts with keywords to help people find what's relevant to them. For example,
you may want to use the tag #nonprofit, #socialgood or #activism.
Link your Instagram profile to your website.
Note though that because Instagram is an application for mobile devices, the
more mobile-friendly your website is, the better!
Looking for more resources to make the most of Instagram?
Find lots of cool tips and tricks on the Instagram blog
This article was contributed by Sumac Fundraising Software. Sumac is giving back to nonprofits by offering
its software free to organizations with fewer than 500 contacts.
For more information, visit www.sumac.com.