publication date: Nov 5, 2011
Comparing a similar 2009 study to its recent 2011 study,
Ipsos found that 69% of Canadians have made a financial donation to a
charitable organization in the past year. That's up from 65% in 2009, but
results indicate that our generosity for the future hinges on the future economic
prospects of the country.
"Canada weathered the global economic crisis fairly well,
but the outlook for 2012 is not as positive and public sentiment is less
optimistic. This does not bode well for discretionary spending and that means charities
may very well feel the crunch," says Steve
of Ipsos Reid. "While we have seen more Canadians donating in the past
two years, they are donating less than in the past and to a broader range of
charities. With more competition and looming economic pressures, charitable
organizations are going to have to look at creative and engaging methods to
make their point and meet their fundraising targets."
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