publication date: Jul 10, 2012
There's a new app to help charities engage their Facebook fans
in reaching a broader audience and fundraising within their own networks. FanFunder
lets charities specify
exactly what they want to raise money for in order to appeal to subsections of
their fan base. Their fans can then create personalized campaigns to raise
money from their own groups of friends.
FanFunder has two elements: appeals and campaigns. Charities
can create "appeals" for specific needs and purposes, such as ten new
wheelchairs that cost $1,000 each or $10,000 for mosquito nets to prevent
malaria in Africa.
App's users take on
pieces of an appeal
Individual users make a nonprofit's appeal more personal,
customized and relevant to their own friends, thereby creating a "campaign." They
can also use campaigns to break up a charity's larger appeal into smaller
sub-appeals that can be easier to achieve and connect with.
For example, with that appeal for ten wheelchairs costing
$1000 each, one FanFunder can create and promote a personalized campaign to
raise enough to buy just one wheelchair.
"Most nonprofits have a limited number of fans and these
fans have a limited ability to donate," said FanFunder co-founder Neil Closner
. "But the fans likely have
thousands or even millions of friends amongst them. Imagine the possibilities
if a nonprofit could get all of its fans to promote a cause to all of their
friends and then those friends promote it to their friends."
"Nonprofits on Facebook are constantly looking for ways to
engage their audience from within their fan pages", said co-founder Israel Schachter
. "FanFunder provides
nonprofits with advanced tools to create relevant fundraising campaigns, engage
their audience and to ultimately raise funds without having to direct their
fans and supporters outside of their fan page."
Nonprofits and users
can access the app through http://www.Facebook.com/FanFunder.