The Convio Online Marketing Nonprofit Index Study demonstrates that our addiction to convenience has migrated from online shopping to online giving.  In 2011, online fundraising grew at 16% compared to 15% for e-commerce.  This is good news for charities since it shows that donors are increasingly comfortable with giving online.

Joanne Fritz on About.com details other noteworthy statistics from the study:

• Online giving is still growing, although not as rapidly as it did in 2010.
• Online fundraising really shines in the acquisition of new donors, with first time online gifts representing 37% of the total median online revenue.
• Small organizations increased their online giving more than larger charities.
• Sustainer or recurring online giving grew significantly, with an increase of 38.7%.