publication date: Jan 21, 2012
estimates that by 2031 one in three Canadians will be a visible minority.
So there's no doubt that we need to do a better job of raising funds
from our diverse and ever-growing multicultural communities.
Each of our current fundraising methods is being challenged
by diversity. From direct mail through event sponsorship, we have to learn how
to reach out, build relationships and raise funds from and with our new
So says Gina Eisler
VP philanthropy at The Scarborough Hospital Foundation
Gina has a particular interest in fundraising in a diverse community, as her
current position serves one of the largest community hospitals in Canada.
World's most diverse
Within east Toronto, the community of Scarborough is
recognized as the most diverse community in the world (Ipsos Reid 2006). More
than 100 languages are spoken within the hospital and 57% of patients are
foreign-born. In addition to this experience, Gina's master's research included
a study of philanthropy around the world, culminating in her thesis, Donors without Borders: the Globalization of
Within the last 20 years of her development career, Gina has
worked with ten Canadian hospitals in three provinces, including children's
hospitals, teaching/research facilities, community hospitals and long term care
facilities. Her experience includes major gifts, campaigns, annual appeals,
special events and planned giving. Gina
has successfully directed hospital capital campaigns with goals ranging from
$1.2 million to $100 million. She received her CFRE in 1999 and her Master of
Arts in philanthropy and development in 2008.
Gina frequently speaks at international fundraising
conferences and voluntarily teaches development program workshops for
conferences and college programs. She has won five national fundraising
awards. Gina has been the AHP Canada
Primer Faculty Chair since 2005.
Learn Gina's tactics
She'll share her insights into fundraising within
diverse communities in a Hilborn
live workshop and webcast on Wednesday, April 18 from 10
a.m. to 4 p.m. The live session will be held at Toronto's Ryerson Ted Rogers
School of Management. Sign up now at http://tinyurl.com/diversityworkshop040812