publication date: Jul 30, 2012
author/source: Sumac Research
Once you decide you need to get more Facebook page Likes,
and you start to look into how to do this, you're going to hear all kinds of
ideas about how to increase your fans. But be wary - most of them are terrible!
A word of advice:
Don't beg or buy
While you may be tempted to start suggesting the page to
everyone you "kind of" know, or to buy fans, generally speaking it's a bad idea
to beg or buy.
When you focus on quantity over quality, you end up with a
load of "fans" who don't really
like your page or your organization. Why
does this matter? Well, fans who aren't really interested in your page won't
interact with the content. They won't like it, share it, or comment on it. This
lack of activity lowers your EdgeRank
score and limits the odds that your content will be seen by anyone.
While you may need a little help getting your first few
fans, you shouldn't rely on those strategies long-term. Instead, try these
three techniques that will create more real, lasting, authentic fans for your
One of the best ways to increase visibility and get more
authentic Likes is to engage with other users. Be active and talk back. You can
Like other Facebook pages as your nonprofit, and then participate in their
status updates, post updates about great things your nonprofit is doing, and
share lots of pictures. People on Facebook love pictures! Be sure to tag people
and pages in your updates and photos, so that you show up on their wall and in
their friends' news feed.
2. Post photos from
At your next event, take a load of pictures. Be sure to let
everyone know that you're going to post these pictures on Facebook and that
they can tag themselves. You can even hand out cards with your Facebook address
so people know where to find them.
What you'll end up with is a lot of people visiting your
page. Current fans will tag themselves and new visitors will like your page and
also tag themselves. What happens when fans are tagged? Great things! The
picture shows up on their wall and their friends' news feed, providing lots of
great exposure and likely creating a bunch of new fans.
3. Create great
While you can slather Facebook Like buttons all over your
website, blog, or newsletter, it's probably not going to help you if you
haven't created something genuinely worth liking.
Share something great: interesting information, an ecard visitors
can send to loved ones, a great story, or something helpful - recipes maybe?
You get the idea! With great content, people will always be happy to like your
This article was contributed by Sumac Fundraising Software. Sumac is giving back to nonprofits by
offering its software free to organizations with fewer than 500 contacts.
For more information, visit www.sumac.com.