publication date: Jun 12, 2012
author/source: Leanne Hitchcock
Pinterest is a fun way to
discover new things and get inspiration from people who share your interests.
That means it's potentially another way to engage your supporters online, said
social media trainer Margarita Ibbott
as she introduced the latest up-and-coming social network to attendees at the
2012 Digital Leap Conference in Toronto.
How nonprofits use Pinterest
need to "pin"
- Illustrating campaigns
- Creating awareness of
- Sharing stories
- Uploading videos
It's important to
pin, Ibbott explains, because others could be talking or pinning about you. It
gives you another channel for your blogs, video and other creations, giving you
more value for money you've already spent. Finally, she points out, pinning gives
you another way to drive people back to your web site.
As with any other
channel, there is potential for copyright infringement, Ibbott warns. You must pin from the original source.
What is Pinterest?
Pinterest is an online pin
board that operates by invitation only. It lets you create a permanent grouping
of information or images. As individuals use it to organize and share things they
find on the web, you'll want to use it to organize and share your own content
about your charity with your supporters.
There's lots to love about
Pinterest. Ibbot says it's already the third most popular social media channel,
behind Facebook and Twitter, and its user numbers beat those of Google+,
LinkedIin and YouTube combined. (There was a slight decline in April
to 8.3 million monthly active visitors.)
You can share your pins
through multiple platforms such as Facebook and Twitter, and it's very easy for
you to pin right from your browser, or for your supporters to comment, like and
re-pin, thus creating the backlinks that search engines love.
About Pinterest users
How to Get
of users are between the ages of 25 and 54.
average, users spend 14.2 minutes on the site.
25% of Facebook users are on Pinterest.
of users earn between $25,000 and $75,000.
Pinterest is by invitation only. You can request an invitation from Pinterest,
but the process takes longer than if a current Pinterest user sends you a
personal referral through the site.
When you are ready to create an account go ahead and
get started, and remember to think carefully about the name before you
The final step is to create "boards." Remember that when
you pin images, you need to refer back to the source of the image (in the case
of a charity - your website).
As with many things in life, there are rules/social
norms with Pinterest. The most important
one is to re-pin respectfully, linking to the source. Secondly, when you see
the opportunity to do so, right a wrong.
For example, if you see that someone hasn't linked to a source, remind
them to do so and correct it.
Pinterest asks its users to report objectionable
content such as nudity, violent images, hateful content so that they can remove
And finally, remember that the culture of Pinterest
is genuine, so minimal promotion should be done. It is a medium for people to share things
they are passionate about, not a sales tool.
Ibbott is a speaker, social media
trainer and workshop facilitator who uses Pinterest, Facebook, Twitter,
Foursquare & LinkedIn to reach her clients and business associates. Contact
her through her company websites, Downshifting and LinkedLearning.ca.
For more information on Digital Leap, visit http://www.digitalleap.org/; on Pinterest, visit http://pinterest.com/about.