publication date: Jun 1, 2011
author/source: Leanne Hitchcock
Why do you exist? What do you do? How do you accomplish
those goals? What have you accomplished? Who is involved in this group and how
does it run? How much does it cost for your organization to function, and where
do you get your money?
Answering these questions will give you the foundation of
your case statement, the first step in successful fundraising, says
internationally recognized fundraising trainer Kim Klein
. "Before you can begin to raise money, your organization
must state clearly why it exists and what it does."
You'll find those helpful tips and many more in Fundraising for Social Change
, one of
the most widely used books on fundraising in the U.S. Although it's American in
origin, this book has plenty of valuable, universal information for all
The sixth edition of Fundraising for Social Change is
thoroughly revised and updated. It includes hands-on, practical strategies and
accessible techniques for both practitioners and activists who want their
organizations to thrive.
Its broad range of topics have made the book a classic:
asking for money, planning and conducting major gifts campaigns, using direct
mail effectively, conducting capital and endowment campaigns, using the
Internet, the relationship between the development director and the executive
director, and making a career of social change fundraising.
In addition to over 500 pages of informative content, the
book includes free premium content that purchasers may access online.
Klein has worked in all aspects of fundraising, as well as
authoring a series of books including The
Power of Legacy and Planned Gifts
Fundraising in Unreliable Times
, Inspired Philanthropy
The Accidental Fundraiser
, Grassroots Grants
, Selling Social Change
.To buy your
copy of Fundraising for Social Change for just $54, go to http://bit.ly/frforsocchange.