Why do you exist? What do you do? How do you accomplish those goals? What have you accomplished? Who is involved in this group and how does it run? How much does it cost for your organization to function, and where do you get your money?

Answering these questions will give you the foundation of your case statement, the first step in successful fundraising, says internationally recognized fundraising trainer Kim Klein. "Before you can begin to raise money, your organization must state clearly why it exists and what it does."

You'll find those helpful tips and many more in Fundraising for Social Change, one of the most widely used books on fundraising in the U.S. Although it's American in origin, this book has plenty of valuable, universal information for all fundraisers.

The sixth edition of Fundraising for Social Change is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to thrive.

Its broad range of topics have made the book a classic: asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.

In addition to over 500 pages of informative content, the book includes free premium content that purchasers may access online.

Klein has worked in all aspects of fundraising, as well as authoring a series of books including The Power of Legacy and Planned Gifts, Reliable Fundraising in Unreliable Times, Change Philanthropy, Inspired Philanthropy, The Accidental Fundraiser, Grassroots Grants, Selling Social Change and Raising More Money.

To buy your copy of Fundraising for Social Change for just $54, go to http://bit.ly/frforsocchange.