publication date: Mar 14, 2012
author/source: Lisa MacDonald
You don't have to be a fundraiser to understand that
prospect research plays an important role in executing an effective fundraising
campaign. But if you find "prospect research" included as a line in your job
description or if you are trying to understand the role and power of data in
strategic planning, Getting Started in Prospect Research
by Meredith Hancks
will give you a good foundation of the basics, and
Published by Charity
as part of the "In the Trenches" series, this book has a
conversational, upbeat approach to, what can be, a dry topic. There are lots of side bars, practical tips
on every page and enough templates that you'll think yourself a pro by the time
you're done reading.
Just the other
day, someone told me: "There's no way I want to do what you do! But, it would
be helpful to me if we knew..."
This is Hancks' lead-in to the
topic of the researcher working with "frontline fundraisers." Here's one sample
to-do list suggested by the author:
Once or twice a year, meet with
your frontline fundraisers either individually or in small groups of no more
than three. Your meeting should be
informal, but should address these topics -
Who are the main prospects you are building
relationships with right now?
- What information do you still need for those
How else can I help?
Are you getting more information than you need?
Pay close attention to the
answers, and then act on them. Even though it's informal, it is vital to your
Purchase Getting Started in
Prospect Research, by Meredith
Hancks for only $39.95.