I think picking up the phone to call someone is on the verge of becoming extinct. I’m being a bit dramatic, but you get the point. It’s a growing trend that we’re losing touch with the most personal form of communication, which is heartbreaking.
Human beings crave connection and a sense of belonging. Technology has brought us closer in many ways, for example, allowing us to communicate across time zones and continents. But, when engaging with our vital funders, do we still use the phone or have we shifted to more impersonal methods like emails and texts?
“Ask your donors and funders about their communication
preferences and then follow through accordingly.”
Digital vs. voice
Texting is convenient for quick updates or reminders but has increasingly replaced personal phone calls. Emails are effective for sharing information but lack the warmth and emotion that only a voice can convey.
The missing element in these digital forms of communication is the very thing that builds relationships and strengthens human connection. Think about how often we misinterpret the tone of an email or a text message, only to realize later, after finally speaking on the phone, that we had it all wrong.
Research from the National Library of Medicine suggests that voice calls trigger the release of oxytocin, the "bonding hormone," creating stronger emotional connections than texts or emails. When you hear someone's voice, you pick up on subtleties that can't be conveyed in writing—tone, pauses, and even laughter. These nuances enrich the conversation and deepen the bond between two people, whether you're catching up with a friend or thanking a donor for their generosity.
Yet, the trend toward digital communication persists.
I’ve heard stories of people scheduling “phone dates” to make time for real conversations. OMG, are we really doing this?
I firmly believe there’s tremendous value in picking up the phone. It fosters deeper connections, especially in fundraising, where relationships are the foundation of success.
That said, I understand that not everyone prefers phone calls. Some people value the privacy and convenience of texting, while others don't have the time to engage in a lengthy conversation. However, relying solely on written communication, may result in missing out on the emotional cues that can turn a routine update into a heartfelt conversation.
It’s not just the older generations, either. All ages are guilty of avoiding the phone in favour of quicker communication. Take my niece Vanessa, as an example. She’s a 19-year-old college student, and I adore her! But when I call, it almost always goes straight to voicemail. She always gets back to me, but texting is her preferred medium, and I’ve had to make this generational shift. Following the text, we chat on the phone, and it’s always so good to hear her voice!
The value of personal connection
While emails, texts, and social media play important roles, nothing can replace the emotional depth of a phone call, especially when you’re a fundraiser. Picking up the phone does more than deliver a message; it strengthens the bonds that sustain our work. Fundraising is about building relationships, so let’s create the best relationships possible. Pick up the phone…please!
A sought-after specialist in fundraising and communications with over 25 years of professional experience, Kat Mooney is the Principal Navigator of Pounce Support Services™, a fundraising and communications company she founded in 2020. Kat is a McGill University Public Relations Management graduate, trained in Brené Brown's Dare to Lead™ methodology. Growing up in Montreal, Kat learned the importance of communication early on and has carried that forward in her career. Now based in Edmonton, she uses her expertise to inspire others to embrace genuine communication. To connect with Kat, pick up the phone… call her at 780.819.0095.
