publication date: Jun 29, 2011
, similar to Groupon
, is a "daily deals" website,
but instead of offering retail discounts, they send daily emails showcasing a
worthy cause asking recipients to donate.
The twist is that users will only be asked for $1, and can donate no
more or less than that amount.
power of this ask is in the partnership of Philanthroper with PayPal
Although each donor is only giving a buck, if all of PayPal's 98 million
users donated, that would be a huge sum of money for the charity recipient.
users donate, they can share out the site and their act of good will through
their social networks. The campaign
builds on the idea that a lot of people doing a little bit of good can create
massive change. At this point, all
charities featured on the site will be U.S. based.