Fundraising leader, Guy Mallabone (CFRE), stated this about Civil Sector Press’s new release One Year Before Your Capital Campaign: “Mark Quigley has written the book every fundraiser wishes they had one year before their capital campaign. Clear, practical, and grounded in decades of real experience—it’s an indispensable guide to getting campaign-ready and getting results.”
Here’s an excerpt from author Mark Quigley’s Overview.
I want to be absolutely clear what the result is supposed to be after following the advice in this book: your 12 months of planning will have positioned your organization for capital campaign success.
After more than 25 years of providing major gift and capital campaign counsel, I can tell you without reservation, the longer the lead time you have to prepare, the more likely it is that your capital campaign will succeed. Got it? Good.
To get there, I will outline for you an overarching framework to execute an effective pre-capital campaign fundraising strategy. However, what I really hope you gain is practical and tactical advice—things you can immediately implement in your organization, large or small.
We’ll go from blue-sky thinking and developing a grand pre-campaign strategy, to getting into the weeds and back out again. Because moving between the big and little things is what will help you be successful over the year ahead. And hopefully you’ll have fun along the way!
To help you succeed in your fundraising efforts, I have done a brain dump of my own experience and drawn material from globally recognized sector leaders, from individuals to institutes, to assure you my advice is supported by evidence.
I will guide you, step by step, through the vital preparation you need to run a successful capital campaign. I’ll share my approach to:
Too many organizations completely dismiss or ignore the extensive advance planning that is at the core of every successful capital campaign.
After reading this book, you will agree and promote to your leadership, the vital importance of extensive planning for your own capital campaign.
I’ll talk about the necessity of commissioning a feasibility or planning study and you’ll learn how this planning must take place over a period of a year or more before these studies are done. In this book, you’ll learn how to break down important tasks into achievable component parts.
Please take to heart the old adage: “fail to plan, plan to fail.” As you learn what planning is essential and execute these plans, remember this maxim.
Order One Year Before Your Capital Campaign.
Mark Quigley (CFRE, FFIA) is one of Australia’s most successful capital campaign consultants. He is a multi-award-winning fundraising leader who has spent over 25 years helping raise millions of dollars for iconic and lesser-known charities. His remarkable record of campaign success has made him a sought-after writer and presenter on capital campaigns, major gifts, government engagement, and philanthropy. He contributes regularly to numerous publications and speaks at conferences around the world.
