publication date: Sep 6, 2011
University of Alberta student is the delighted winner of the Five Minute PitchTM
bursary competition sponsored by Hilborn
, publishers of Hilborn eNEWS
, and Partnership Group - Sponsorship Specialists
, producers of the Western
set for Calgary this October.
The winner, Nathan Petersen
, co-chairs the
organizing committee for JDC West 2012:
, an annual case study competition that draws 600 business
students each year. Here's part of the case he made to bursary judges for his
most successful sponsorship experience.
year we have increased our sponsorship by aligning our theme, ‘Fueling
Productivity,' with the priorities of a new initiative by the Government of
Alberta and subsequently opened up a new source of funding. We have branded the
new sponsorship opportunities as ‘Pillars of Productivity' and to date two of
three pillars have been sold for $25,000 each. The three pillars are: Management/Leadership,
Innovation/Creativity, and Operations.
"Beyond simply attending the competition and participating
in some of the existing events, our new sponsors will demonstrate their
expertise in their particular ‘Pillar of Productivity.' The primary benefit
given to these partners will be the hosting rights to a corner of our brand new
Educational Centre. Each corner will demonstrate what local businesses are
already doing to increase productivity in an interactive way. Secondly, we will
make use of videos, webcasts and social media to help our sponsors leave a
lasting impression on all competitors.
"Ultimately the new additions to our competition will prove
to help educate competitors about why we chose our theme and the unique
challenges we are facing as a country in the global economic environment. We
hope that this experience will better prepare students to turn Canada's
productivity record around when they graduate and enter the workforce. Our
partners will benefit by hiring better and more knowledgeable students than
they would have otherwise."
prize includes a complimentary registration for the 2011 Western Sponsorship Congress
, travel and accommodation, and the last
remaining spot on the Congress Five Minute PitchTM
, where he'll
present his pitch to a panel of corporate decision-makers while Congress
delegates cheer him on. Previous participants have built on those five-minute
impressions to cultivate real sponsorships down the road, using the same
strategies Nathan will learn during Congress.
more information on the Western Sponsorship Congress, http://www.partnershipgroup.ca/wsc2011/; on Partnership Group - Sponsorship
Specialists, http://www.partnershipgroup.ca/ on Hilborn, www.charityinfo.ca.