publication date: Aug 22, 2011
author/source: Lisa MacDonald
In just 200 pages, author Brydon DeWitt walks the readers through the basic elements of nonprofit development, including templates and examples in each chapter. Written as part of the AFP Fund Development Series, this current book is highly readable, intended to be read and passed on to colleagues and board members alike.
Here are DeWitt's components of successful development programs. In his words, "Raising friends and funds can only be successful when your nonprofit has":
- A clear understanding of what it is and who it serves
- A strategic vision and clearly defined objectives
- The ownership of the vision and objectives by its board members and other key volunteers
- An internal statement of the case for support
- A written plan for marketing and communications
- A means for utilizing volunteers in meaningful ways
- A well-designed program to raise annual funds and major gifts both during lifetime and through estate-related giving
- A recordkeeping system that enables the development program to function more easily
- An aware, committed, and involved governing board
- A CEO who understands and is committed to fulfilling his or her role in the total development program
- A well-trained and motivated development staff
Don't delay. Order your copy of The Nonprofit Development Companion for just $54.00.