Sponsorship is a very big business in Canada. A recent Canadian Sponsorship Landscape Study estimates that in 2018, sponsors invested over $3 billion in this form of marketing. With so much money in the game, you might think that sponsorship is a clear-cut endeavour. Yet it's not. Every year, many sponsors are disappointed in their investment outcomes. Brent Barootes explains how you can make the most of your sponsorship program.
Like Goldilocks, your Board needs to be just the right size. But what is best for you?
If you have ever had to justify what you do, here's how to talk about it to media or your leadership.
