The Boomer generation “has grown up with and held on to [their] parents’ notion of an ‘adult’s table’ and a ‘kid’s table.’” And that, says Third Sector Company head Jeffrey Wilcox, leads nonprofit boards to ignore the two generations after the Boomers. Worse, the failure to engage younger people in charity boards is paralyzing individual organizations and stunting the growth of the sector.
Wilcox weighed in during a recent LinkedIn discussion of the question, “What value does a young [very green] first- time-ever board member have to us? Wouldn’t we do better with a board filled solely with seasoned, well connected, high placed mid-career to end-of-career people?”
Responses strongly favoured the active recruitment of younger people, citing everything from entrepreneurial skills to new ideas, broader networks, and succession planning. But it was clear that while many wanted to tap the well of energy and enthusiasm that younger directors might bring, far fewer had concrete ideas for engaging Millennials and Generation X and creating rewarding experiences for them.
Here are a few of the tactics that emerged.
Recruit, engage, retain
See the full discussion here.