Fifteen respected philanthropy leaders and four bold young people who have tackled the innovation encouraged attendees at February’s Pure Philanthropy, presented by Frank Cerisano Management, to re-think their role in philanthropy.
John Tory, Jill Burch, Michael Cloutier, George A Fierheller, Catherine Finlayson, Richard Klagsbrun, Kevin Goldthorp, David Love, William Pitcher, O’Neil Outar, Ken Wyman . . . these leaders have ridden the waves of social and economic distress, donor fatigue and corporate restraints to emerge as some of the world’s best fundraisers. And their voices are unanimous…Engagement is key! Donors want to be engaged. Money follows engagement.
Here is what they say…
In a world without borders, organizations are being pushed to learn quickly and apply their learning across traditional boundaries. Enter the four bold young people who caught my attention: David Darg, Martha Rogers, Hugh Evans and Mallika Chopra.
Big ideas, fearless execution
Darg and Rogers faced the challenge of engaging individuals who were unaware of the causes they were helping. Their answer – www.RYOT.org. This is a conceptually simple but powerful product that links attention-getting news stories to charities and organizations that support the underlying cause.
RYOT news delivers breaking news, online, in real time, and then provides links so that “every news story lets you take action.” Crowd-funding can provide an unlimited source of donations for a charity that tells its story effectively. With 7,000 hits per second even though the site is still in beta mode, every charity should be signing up to partner with RYOT news.
29 year old Hugh Evans has a mission to end extreme poverty in his lifetime. He believes it is important to “do stuff that can scare yourself.” And he showed us how with the Global Citizen Festival that he organized in New York City. It featured top entertainers and raised $1.3 billion from a range of foundations private donors and businesses. Concert tickets were distributed free to anyone who provided an e-mail address to Global Citizen and then performed certain actions through the Web site, including watching videos, spreading information via social media and doing something for a partner organization.
Mallika Chopra shared her strategy for engaging supporters through social media. She counsels, “Utilize all media that is popular today, follow the major influencers and write your story to drive people to your website.” Mallika launched Intent.com and The Chopra Well, a YouTube channel.
Success requires a fusion of bold ideas and experience. Kudos to the Pure Philanthropy conference for bringing them all together!
Joy Bullen is General Manager of The Nathaniel Dett Chorale. Contact her by email.