publication date: Aug 14, 2012
author/source: Leanne Hitchcock
If Twitter is right for your charity, how should you use it? For strategies
to launch and disasters to avoid, Charity eNews
sought out Lara Veltkamp
, founder of Watershed Marketing Group Inc.
, a small business strategic marketing and consulting firm. This week: tips for using
regularly and often. People are only on Twitter for a short period of time and
they don't check every tweet. Scatter
your tweets by varying the posting times.
and engage your audience by polling on what interests you. For example, an
environmental nonprofit could pose the question, "What are you doing for Earth Week?"
contests. Involving people with a contest provides something interesting for
followers and allows you to collect more information for your database.
entertainment. Humour makes your
organization seem human and approachable. It sells and engages,
so use it in an appropriate, professional way.
the people working for and with you. Let
the world know that your people are valued and praise them in public.
pictures or short videos. With the help of Facebook and Pinterest, informal
pictures can add some visual interest to your Twitter account. And a picture
can say a lot more than 140 characters.
sure the content is relevant. Link it
back as often as possible to a blog or website with a call to action.
sure you provide loads of value for your clients or stakeholders. Aim for a
ratio of 6:1 - six pieces of information to one ask.
week: Six blunders to avoid on Twitter
Contact Lara Veltkamp at www.watershedmarketing.com, 905-726-8399;
follow her on Twitter @WatershedMktg; read her blog at watershedmarketinggroup.wordpress.com.