publication date: Aug 9, 2012
Weather is guaranteed to make the news every day, all year
long, says nonprofit copywriter Karen
. And a sure-fire way to draw attention to your nonprofit is to link
the work you do to what's going on right outside your window. You'll create a
win for reporters and bloggers too by helping to make their weather reports
So you're not an environmental charity? Doesn't matter, says
Zapp. Think about how you can provide tips, articles and even videos on some
aspect of your expertise that is related to the weather. For example:
Health institutions and charities can talk about
ways to stay safe from heat or cold. So can nonprofits serving children and seniors.
Perhaps hospitals are seeing more admissions due to heatstroke, snow shovelling
heart attacks, or falls on ice. That's a story in itself.
Animal welfare organizations can supply
information on protecting pets from the impact of weather.
Social service charities can provide stories
about the impact of weather on their clients: those with substandard housing or
none at all, food bank users, the impact of rising heat or power costs on fixed
Charities serving children can describe how to
keep children safe in heat, sun or snow.
No matter what stories you're able to create by bringing
your own lens to the weather, Zapp's most important tip is this: "Talk about
the weather-related problems and what your organization is doing to help. And make certain you put donors in the spotlight and
how they can make a difference by supporting your cause."
It's an innovative angle -
but as always, it has to be about the donor.
Read the entire post.