publication date: Dec 23, 2011
there's nothing we can learn about email marketing from overseas con artists?
Think again, says marketing consultant Megan
. If you look at everything that's wrong with those fraudulent
messages, you'll deduce five tips to help you get your own email marketing
Tip 1 - speak like your audience
supporters address you as Sir or Madam and use convoluted sentences like, "We
shall commence the transfer of the funds immediately we receive the following
laugh, but beware of talking about your own programs and stakeholders in
language your readers would never use. Aim for a language, tone, and style that
resonates with them, Leap advises.
Tip 2 -
personalize and get it right
know that correct personalization can boost your open and click-through rates
(unlike "Dear beloved"). So do it, and do it right.
Tip 3 -
take time to nurture trust
for the close like the con artists do and ask them to hand over their credit
card immediately," Leap counsels.
use meaningful information about your impact and credibility to build trust
before you begin asking new list names for money.
Tip 4 -
segment and target
One of the
biggest mistakes the scam letters make, says Leap, is not segmenting and
targeting. They send the same email to everyone in the world.
experience confirms that segmented email campaigns will always outperform a
campaign that sends the same copy to your entire list. Segmentation is well
worth the time and trouble of changing the subject line and a portion of the
Tip 5 -
focus on quality, not quantity
scam letters are renowned for their length, typos and laughable grammar.
They've become a byword for poor writing.
lesson for you? Pay attention to quality, urges Leap. Proof and proof again.
Cut the copy ruthlessly. Make sure every email benefits your subscribers,
resonates with your target audience, and is a great representation of your
Read the complete article at http://www.mpdailyfix.com/five-email-marketing-lessons-from-nigerian-scam-letters