By Kay Sprinkel Grace’s own admission, going “beyond fundraising” is no longer the startling idea it was when she wrote the first edition of Beyond Fundraising – New Strategies for Nonprofit Innovation and Investment. The idea of “investment” particularly in relation to philanthropy is now in standard use; and a notion or need for innovation in the sector is successfully practiced by many.
Nevertheless, argues the author, the need for the nonprofit sector to go “beyond fundraising” continues to grow. Increased competition among funders and a higher level of sophistication among donors have changed the nature of philanthropy, development and fundraising.
In the second, revised edition of her book, Sprinkel Grace continues to hone and sharpen her fundraising principles as a result of observing common experiences and needs among the thousands of volunteers and staff leaders with whom she’s worked. At the core of her philosophy, and this book, are a number of “principal concepts.” To go beyond fundraising, nonprofits need to:
This book is rooted in philosophy, but offers much more. It is also packed with forms, checklists and examples to help you visualize and implement the author’s strategies and recommendations.
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