Giving to charity makes Canadians happy

publication date: May 12, 2011
Coca-Cola has released the results of an online study of Canadian happiness.  Although what makes Canadians happy varies from coast to coast, as well as between generations, and gender, the commonalities are clear.  Canadians are inspired by simple pleasures: spending time with family and friends, enjoying the country's natural wonders and participating in charitable acts.

Happiness is doing for others 

Whether by giving time or money, the Coca-Cola Happiness Monitor reports that nearly half of Canadians feel happy when they support charitable causes, with 14 per cent saying it makes them extremely happy.  Other key findings include:
  • Almost six in ten Canadians currently volunteer with charities or give their time/money to show their support 
  • Canada's top causes included helping disadvantaged children, animal protection and the environment  
  • Volunteering occurs most often amongst first-generation Canadians, females and citizens who are older than 25. 
More than 5,000 Canadian residents, 16 years or older, completed the Coca-Cola online survey in January of this year.

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