Have you ever thought you were going to fall asleep while listening to a speaker? Was the talk boring, forced or full of jargon? Did you feel engaged or did you feel like you were being “talked at?”
The best way to reach your audience is to tell them stories. Story telling is in our DNA. It’s common to all cultures and it’s the simplest way to pass on information from one person to another.
Stories can reach an audience on an emotional level. For example, a true story about how the family living next door to you lives on five dollars a day will grab people’s attention.
But a list of facts and figures about how many people live on five dollars a day – although important – won’t have as much impact. It’s easier to remember a story than it is a list of facts.
Here are some tips for weaving stories into your talk...
The author, Cathy Sobocan, will speak on The Art of Public Speaking for Fundraisers at AFP Toronto’s Fundraising Day.
Cathy Sobocan brings over 20 years of radio and television broadcasting and teaching experience to her work as a public speaking and presentation skills coach. With graduate degrees in journalism and voice teaching, she trained in the theatre department at York University, the Stratford Festival, and Second City, among others. She’s a part-time announcer on JAZZ FM Radio in Toronto and owner of Raise Your Voice Coaching.
Cathy has coached CEOs, actors, Olympic athletes, speakers, and people who simply want to improve their voices. She’s proud to be the voice coach of the TEDx conference in Toronto. Contact her at 416-388-1165, by email, or through www.raiseyourvoicecoaching.com.